OBJECTIVE
Develop engaging social media graphics that strengthen the Jaqua Vacation Rentals brand by showcasing the unique character of each vacation rental home. The goal is to capture the attention of travelers planning a Lakeshore getaway, increase brand awareness, and increase vacation rental bookings.
MY ROLE
As the full-time Graphic Designer for Jaqua Realtors, I collaborate with the Vacation Rentals team to create promotional content that highlights rental properties, seasonal specials, and the company's growing portfolio. Through strategic social media campaigns, I help increase engagement, expand brand visibility, and support year-round rental bookings.
WEST MICHIGAN CHARM
To celebrate the beauty of West Michigan, I design educational and lifestyle-focused graphics that showcase the region's attractions, seasonal experiences, and local charm. These pieces inspire potential visitors to explore the Lakeshore and position West Michigan as a premier vacation destination.
SHORT TERM RENTAL PROMOTIONS
Throughout both peak and slower seasons, I develop promotional campaigns that maintain consistent interest in Jaqua's vacation rental properties. By highlighting the unique features, amenities, and experiences each rental home offers, these graphics encourage bookings and give prospective guests a glimpse of the exceptional stays available.
ADDITIONAL CONTENT
To maintain an approachable and visitor-friendly brand presence, I create engaging social media content that includes travel tips from staff members, interactive polls, trivia, and other community-focused posts. This content fosters audience engagement, builds trust, and reinforces Jaqua Vacation Rentals as a welcoming and knowledgeable local resource of West Michigan.
