OBJECTIVE
Develop emotionally engaging, brand-driven designs that promote Central Michigan University Athletics. Maintain a cohesive visual identity through consistent use of CMU brand colors, typography, and design principles while creating compelling content that strengthens audience engagement and reinforces the university's athletic brand.
MY ROLE
As a Graphic Designer for Central Michigan University Athletics, I created a wide range of visual assets, including social media graphics, posters, brochures, promotional cards, and other marketing materials. My focus was to capture the energy and culture of CMU Athletics through dynamic, engaging designs while ensuring every piece aligned with the university's established brand standards.
DIRECTOR SUITE CARDS
I designed an invitation card for the Director Suite that combined bold geometric elements with CMU's visual identity. The piece highlighted the excitement and competitive spirit of the athletic program while providing guests with key event and contact information. The design balanced functionality with strong visual storytelling to create a polished and memorable promotional piece.
SOCIAL MEDIA GRAPHICS
I designed social media graphics celebrating individual and team achievements throughout each athletic season. Featured below is a record-breaking basketball graphic recognizing a player who surpassed 50 career three-pointers. Through layered compositions, bold typography, and strategic visual hierarchy, the design emphasized the significance of the milestone while showcasing the athlete's accomplishment in a visually impactful way.
